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Meet Dia, Your AI Assistant

Dia is the AI assistant built into your Dialogue dashboard. Instead of clicking through menus, you type what you want in plain words, and Dia does it for you or tells you what it found.

  • The Dia bubble: a round bubble in the bottom right corner of every dashboard page. Click it to open the chat.
  • Home: type into the Ask Dia anything about your store… box at the top of the page.
  • Statistics: ask about your numbers in the box at the top of the page. Answers can come back as charts.
  • Asset editor: next to the save buttons there is a box that says Ask Dia to change anything on this asset…. Dia works on the asset you have open.

The chat can sit at the side of the page, open full screen, or float. Your earlier chats are under Previous sessions and are kept for 14 days.

Assets

  • Create a new asset, like a carousel or a banner.
  • Change titles, button text, colors, fonts and other design options.
  • Move an asset to a different spot on a page.
  • Choose which products or collections an asset shows.
  • Turn assets on or off, copy them, or delete them.
  • Check why an asset is not showing on a page.

Segments and behaviors

  • Build an audience, for example “shoppers who added to cart but didn’t check out”.
  • Attach a segment to an asset, or turn one off.

Discounts

  • Create a discount and add it to an asset or a bundle.
  • Explain a discount, or check why one is not working.

Bundles

  • Create “bought together” bundles from your order history.
  • Turn bundles on or off and check why a bundle looks wrong.

Your store and results

  • Ask about sales, top products, and how your assets perform.
  • Compare assets and get ideas to improve them.
  • Check A/B test results.

Translations

  • Set the text of an asset in another language your store uses.
  • Add or edit entries in your brand vocabulary. Learn more in Brand Vocabulary and Languages.

Custom blocks

  • Describe a small piece of content, like a sale bar with a countdown or a product row under the buy button, and Dia builds it to match your store. New blocks start hidden, so you can preview them before turning them on.

Before Dia changes something that shoppers can already see, or deletes something, it shows a Confirmation Required card. It explains what will change. Click Confirm to go ahead or Cancel to stop. The card expires after a short time, so if you wait too long, just ask again.

After Dia finishes a task with several steps, it may offer Save this as a reusable workflow?. Give it a name and click Save Workflow. Your saved workflows are under the ✨ button at the top of the chat, ready to run again.

Dia use has a monthly limit. If you reach it, Dia shows a message with the date it resets. You can keep using the rest of the dashboard as usual.

Ask Dia something like “I want to talk to a person”. Dia lets our support team know, and a teammate replies to you in the same chat.

You can also connect Dia to the Claude app or Claude Code and work on your store from there. See Connect Dialogue to Claude.