Best Sellers Carousel for Zero-Result Searches

Zero-result searches can lead to customer frustration and site abandonment. Displaying a best sellers carousel ensures that customers stay engaged by surfacing high-demand products even when their search term doesn’t match.
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Dialogue Asset Used: Product Recommendations Carousel

​Problem Solved: Prevents drop-offs from unsuccessful search queries.

​Suggestions for Application

• Highlight top-rated or trending products across all categories.
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• Use dynamic rules to align best sellers with seasonal or promotional trends.
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Position: At the center of the search page, replacing the “no results found” message.

​Complementary Experiences: Recently viewed carousel to re-engage interest.

​Tip: Add relevant brand compatible messaging to explain what happened: “Ooops… We couldn’t find what you were looking for but here are some of our best sellers”

​Benefits: Keeps customers engaged and reduces bounce rates.