Skip to content

The AI Shopping Assistant

The AI Shopping Assistant is a chat on your storefront. Shoppers ask questions in their own words, and the assistant answers using your products, your website pages and your store policies. It can recommend products, show them as cards in the chat, and help shoppers find what they need.

This is different from Dia. Dia helps you in the dashboard. The AI Shopping Assistant helps your shoppers on your store.

The AI Shopping Assistant is a pilot. It is available on request for selected stores. If it is turned on for your store, you’ll see AI Assistant in the left menu of your dashboard. To ask about joining, open the chat in your Dialogue dashboard and ask Dia, or ask to talk to a person.

At the top of the AI Assistant page:

  • A switch turns the assistant on or off for shoppers.
  • Try it on your store opens your store with the assistant, just for you. It works even while the assistant is off.

Many pages also show a live chat preview next to the settings, so you can see your changes as you make them.

The AI Assistant page has a menu on the left. Here is what each page is for:

Results

  • Overview: results and measuring. See conversations, sales from shoppers who chatted, and, if you turn on measuring, how the assistant compares with a group of shoppers who don’t see it.
  • Conversations: read what shoppers asked and how the assistant answered.
  • Insights: top questions and how well they were answered.

Look and feel

  • Name and greeting: the assistant’s name, picture and first message.
  • Suggested questions: quick questions shoppers can tap, for each type of page.
  • Chat window: colors, font, the chat button and search.
  • Product cards: how products look inside the chat.
  • Ask about this product: a button on your products that opens the chat about that product. Choose where it shows and how it looks.
  • Greeting bubble: what visitors see when they arrive.
  • Proactive prompts: reach out at the right moment, for example when a shopper scrolls far down a page, compares products, or is close to free shipping.
  • Texts: every word shoppers see in the chat.

What the assistant knows and offers

  • Knowledge: the website pages, Shopify policies, files and your own answers the assistant uses.
  • Discounts: the discount codes the assistant may offer shoppers.

Pages you see only when they apply to your store

  • Skills: ready-made answers, voice and alerts.
  • AI shopping apps: let ChatGPT and other AI apps find your products.
  • Translations: your assistant texts in your store’s other languages.
  • Ad campaigns: see which ad brought a shopper to the chat.

Open the chat in your Dialogue dashboard and ask Dia, or ask to talk to a person.