Encourage customers to add more to their cart with a dynamic product recommendations carousel or rotating banner. Tailored to items already in the cart, these suggestions help customers discover complementary products while reminding them how close they are to earning free shipping. This combination boosts AOV and enhances the shopping experience.
Dialogue Asset Used: Product Recommendations Carousel or Spotlight rotating Banner
Problem Solved
Low AOV and missed opportunities for complementary product sales.
Customers abandoning carts before reaching free shipping thresholds.
Recommended Position: Below the cart summary on the cart page.
Suggestions for Application
Use rules to recommend complementary items to cart contents (e.g., matching shoes for a dress).
Include messaging like “Only $10 away from free shipping!” or “Add this to your cart for free shipping.”
Complementary Experiences
Impulse buy banners for accessories or low-ticket items.
Upselling smaller variants for higher-priced items in the cart.
Tips and Ideas
Add star reviews to product recommendations to build trust.
Entice FOMO by adding “Trending Now” badges onto recommended products. Learn how.
