A Dialogue Engaging Content asset.
Enhances shopper engagement & individualizes experiences in real-time.
Uses auto-generated content.
Multiple images or videos showcasing content accompanied by a relevant text.
Integrating OpenAI's ChatGPT into Dialogue's Storyteller makes it easier than ever for e-commerce merchants to create compelling content in bulk.
Supports both desktop and mobile.
Tell a story about your products - auto generate bulk loads of content units where each unit is a specific product displaying several slides.
Product application step guide - showcase beauty routines, "how to's", "5 steps for the perfect makeup", "3 everyday looks" etc.
Homepage - Showcasing your best sellers
Collection pages - showcasing items from a specific collection
From Dialogue's dashboard left side panel click on Assets > Create > Create Engaging Content > Storyteller.
Bulk storytelling is easy, that's why GPT is enabled and all products are ticked.
💡 TIP
Create a Storyteller™ for as many products or categories as you can
If your store has many SKUs, here's how you do it:
Use GPT to create a Storyteller™ in bulk.
Start with specific categories or collections like Best Sellers or On Sale items.
Or choose only specific products to start with
Choose your sentiment and ChatGPT will create your products' Storyteller™ with the tone of voice that works for you. Click Try to generate > Next > Choose Asset location > Create.
Congrats! You just created tons of Storyteller™ content units🎉 They're pending your review.
Storyteller™ content editing includes:
Deciding if your Storyteller™ links to a SKU or a variant.
Changing your slide's images.
Reorganizing the order of the slides by drag & dropping them.
Adjusting the text ChatGPT created for each slide.
Adding or removing slides, aim for 3-4 slides per Storyteller™.
Choose all the content units you're happy with and click Approve to assign them to your segments.
Note that you haven't published the Storyteller™, so these content units will not appear in your store just yet.
You can create even more content for your Storyteller™. Add a single unit manually or go for bulk creation again with the wizard ChatGPT.
This smart asset automatically draws your store's colors & fonts in order to appear compatible with your brand's design, yet it is possible to further customize it through the Design tab. Click Save once you're happy with the design. A favorite Dialogue template is Left Image.
Most important! Add the Dialogue special seasoning 😏 Segmentation, Rules & Messaging for hyper focused personalization. Not sure how it's done? Learn How to become a (1-click) segmentation hero.
Ready to take off? Publish your asset to activate it & start telling your products' stories ✅
🔗 Read the Nununu Case Study to learn how 17% of users who had viewed the Storyteller™ actively engaged with it, creating a richer, more engaging user journey.
