Dialogue sends "events" such as asset_clicks and asset_views.
By creating an audience of users that clicked on one of Dialogue's recommendations it is possible to compare revenues, AOV and CVR between users that clicked on Dialogue's asset to all other users.
From the Google Analytics dashboard
Settings > Audience -> New Audience
Choose > Create custom audience > Events > Asset_click
By using this audience you can create a comparison. For example in the screenshot below the ARPU for users that interacted with Dialogue's assets is higher by about 50%
After completing all steps, please go into your Dialogue Settings > integrations > google analytics (put your tracking ID and save)