Upsell smaller variants of larger items at better value. For example, suggest a 30 ml perfume bottle as an affordable alternative to a 100 ml version already in the cart. This strategy gives price-sensitive customers options without losing the sale.
Dialogue Asset Used: Upsell Banner
Problem Solved
Low AOV.
Missed opportunities to convert price-sensitive shoppers.
Recommended Position: Inline within the cart summary or as a scroll banner.
Suggestions for Application:
Use price thresholds to trigger upsell offers.
Messaging: “Love this item? Here's a better value offer for just $19.99.”
