Impulse buy banners or carousels are a great way to nudge customers into adding affordable, high-margin items to their cart. Display accessories or low-ticket items that align with cart contents, such as socks with shoes or chargers with electronics. This strategy increases revenue without significantly impacting the customer’s decision-making process.
Dialogue Asset Used: Dynamic Banner
Rules used: Combine the following
Complementary Items rule to recommend relevant add-ons to those in the cart.
Custom rules to include specific high stock items or "Last Chance" category.
Problem Solved
Missed opportunities to upsell inexpensive but relevant products.
Underutilized space in the checkout process.
Recommended Position: Inline with the cart summary or near the “Proceed to Checkout” button.
Complementary Experiences
Free shipping reminders to incentivize adding items.
Tips and Ideas
Highlight limited-time discounts to create urgency.
