Zero-result searches can lead to customer frustration and site abandonment. Displaying a best sellers carousel ensures that customers stay engaged by surfacing high-demand products even when their search term doesn’t match.
Dialogue Asset Used: Product Recommendations Carousel
Problem Solved: Prevents drop-offs from unsuccessful search queries.
Suggestions for Application
Highlight top-rated or trending products across all categories.
Use dynamic rules to align best sellers with seasonal or promotional trends.
Position: At the center of the search page, replacing the “no results found” message.
Complementary Experiences: Recently viewed carousel to re-engage interest.
Tip: Add relevant brand compatible messaging to explain what happened: "Ooops... We couldn't find what you were looking for but here are some of our best sellers"
Benefits: Keeps customers engaged and reduces bounce rates.
