Mobile shoppers often navigate multiple pages but may forget about products they’ve viewed. A horizontally scrollable banner between search results dynamically displays recently viewed items, ensuring customers can easily revisit their interests.
Dialogue Asset Used: Spotlight Banner
Problem Solved: Prevents lost interest in previously viewed items by mobile users.
Suggestions for Application
Highlight “low stock” or “almost sold out” items.
Include subtle animations to draw attention without overwhelming the user.
Position: Mid search results on mobile devices.
Complementary Experiences: Rich media smart banners to highlight search term related relevant products.
Benefits: Improves customer retention on mobile devices and increases conversions.