Recently viewed carousels help re-engage customers by showcasing products they’ve previously considered. This reduces friction and encourages completion of the purchase journey.
Dialogue Asset Used: Recently Viewed Carousel
Problem Solved: Recaptures customer interest in previously viewed items.
Suggestions for Application
Highlight availability or urgency (“Almost sold out!”).
Limit to 4-5 items to avoid overwhelming the customer.
Position: Near the bottom of the page.
Complementary Experiences: Personalized carousels to offer alternatives.
