When a product is part of a larger set or bundle, display a banner highlighting the savings or added value of buying the full set. For example, “This foundation is part of a complete makeup set—save 20% when you purchase the bundle!” This upsell strategy increases order size and helps customers see the value in additional purchases.
Dialogue Asset Used: Dynamic Banner
Problem Solved: Increases AOV and promotes multi-product purchases.
Suggestions for Application
Feature pricing differences between individual items and the bundle.
Use UGC to display the complete set in use.
Position: Above the “Add to Cart” button or as a sticky banner.
Complementary Experiences: Cross-sell carousel to show the rest of the bundle.
Tip: Ensure clarity in pricing and savings details.
Benefits: Encourages customers to buy bundles for added value.
