Personalized recommendations keep shoppers engaged by displaying items they are most likely to buy based on their behavior or demographics. For example, a customer browsing summer dresses might see recommendations for similar styles or complementary accessories. This creates a more relevant shopping experience and increases conversions.
Dialogue Asset Used: Product Recommendation Carousel
Problem Solved: Reduces drop-offs by keeping customers engaged with personalized options.
Suggestions for Application
Use browsing history or demographic segmentation to inform recommendations.
Show products with high review ratings or UGC to build trust.
Position: Mid-page, below product details.
Complementary Experiences: Cross-selling carousel for broader engagement.
Tip: To keep ensuring recommendations are highly relevant use A/B testing.
Benefits: Increases conversions by showing customers items they’re likely to buy.