Cross-selling on product pages helps customers discover complementary products they may need. For example, pairing a shirt with matching pants or offering a camera with accessories. Dialogue’s cross-selling carousel dynamically suggests relevant items, increasing cart value and providing a seamless upsell experience.
Dialogue Asset Used: Cross-Selling Carousel or Bundles
Problem Solved: Increases average order value (AOV) and drives discovery of related products.
Suggestions for Application
Segment by purchase behavior (e.g., frequently bought together).
Use UGC for accessories or lifestyle photos to show complementary items in use.
Position: Below the product details or near the "Add to Cart" button.
Complementary Experiences: Recently viewed carousel to re-engage shoppers.
Tip: Avoid overwhelming customers by limiting the number of cross-sell items displayed.
Benefits: Drives additional purchases by highlighting logical pairings or bundles.
