Split Traffic Highlights
Custom Traffic Allocation
Consistent Visitor Targeting
Multivariate testing
1 Step Integration
How to Test
Insert Traffic source URL and the new destination URL/s
Choose a winning metric and when you want your test to end
Launch your A/B test! π
Main Use Cases
Landing Page Design Overhaul
Test an entirely new landing page layout by redirecting traffic to a new URL to compare it against the existing design.
βExample: A minimalist product page vs. one with extensive storytelling.
Pricing Strategy Testing
Redirect traffic to a page with different pricing structures (e.g., discounts, bundles) to identify which strategy maximizes conversions.
βExample: Flat 20% off vs. buy-one-get-one-free.
Seasonal Promotions
Test different seasonal campaigns by directing users to distinct promotional pages. Example: A "Holiday Sale" page vs. a "Black Friday Special" page.
Subscription Model Optimization
Redirect users to pages highlighting different subscription benefits or pricing tiers. Example: Monthly vs. annual subscription plans with varying discounts.
Visual Content Testing
Compare pages emphasizing different types of media to see what resonates more. Example: A product page with an explainer video vs. one with static images and detailed text.